When Degree changed the scent of its #1 best-selling antiperspirant, Cool Rush, loyal fans took to social, Reddit and Change.org to beg the brand to bring back their beloved Cool Rush. People were…not happy, and we knew something had to be done to prove we heard them loud and clear.
So we threw a parade for the guy who started the online rebellion to bring the Original Cool Rush scent back.
CREDITS: Brian Wood, GCD/AD; Andrew Simon, ECD/Copy; Brett Dixon, CD/Copy; Bryan Lee, CD/Art; Marc Bail, Executive Producer; Javi Bernard, Senior Producer; Halsey Stowe, Brand Strategy Director; Street Factory, Director + Production + Float Creation; Jae Lee, Editor