Whole body deodorant is changing the game—but 63% of men don’t even know it exists. So Dove Men+Care teamed up with Marshawn Lynch during Super Bowl LIX week to make sure they do by dropping the B and O from his legendary BEASTMODE brand. Introducing _EASTM_DE.
From a cryptic tweet and teaser video post, to announcing exclusive merch drops online and BEASTMODE store takeovers, this campaign isn’t just about starting a conversation—it’s all about that action by giving men the tools to drop the B.O. everywhere, staying fresh from head to toe.
CREDITS: Brian Wood, GCD/AD (DM+C Creative Lead); Megan Skelly, ECD/Art; Andrew Simon, ECD/Copy; Bernardo Gomez, GCD/AD; Benji Shaw, ACD/Copywriter; Chris Perry, Group Design Director; Evan Dullivan, Design Director; Kate Forlenza, Executive Producer; Danielle Rodriguez, Senior Producer; Domenic Del Carmine, Senior Producer; Jeremy Busch, Head of Strategy; Nick Fasulo, Brand Strategy Director; Luiza De Moraes, Director; Tina Mintus, Editor; Tim LaDolce, Editor
_EASTM_DE Case Film – Tim LaDolce, Editor @ Cutters
_EASTM_DE Photography by Alex "Ghost" Hernandez
